In talking to customers about managed services, we’re finding they are sometimes procrastinating in making a decision – we’re not getting a no but we’re not getting a yes yet either. Proactive support and maintenance doesn’t seem to have enough urgency on it for people to make a decision quickly. So, we thought we’d put our thinking caps on to see what kind of incentives we could offer for people to sign up, as a promotion we could then market.
Owning a small business is very stressful, and work/life balance seems to go out the window. A recent study shows that workplace stress can be alleviated by up to 70% if a pet is introduced to the working environment. To take advantage of this angle, we are looking to offer a free goldfish to anyone that signs up with a managed service plan in April. These will be ‘Computer Troubleshooters orange’ only coloured goldfish, to reinforce our brand.
We are looking for a nationwide pet store chain that we could do a deal with so we could receive a discount on purchasing the goldfish. In conjunction with the RSPCA, we are also investigating any humane ways to dye the scales so we can brand the logo on each side of the fish.
-SCuffy
5 responses so far ↓
Joe Panettieri // Wednesday, 2 April, 2008 at 12:53 am |
April Fools?
Martin Fennell // Wednesday, 2 April, 2008 at 11:06 am |
Aside from the fantastic goldfish idea!, by the way, we advertise on sheep. I can send a photo to prove it!
There are other ways to persuade customers that a managed service is what they need.
We are currently in discussions with Computer Trouble about own label toner and ink cartridges, delivered directly to their clients as part of the package. More details available upon request.
If you can take every hassle away from the client and offer a service second to none, then it makes sealing the deal that much easier.
Martin Fennell // Wednesday, 2 April, 2008 at 11:07 am |
More information on the above martin@tonerpak.com.au
Own label best service made simple
christian // Thursday, 3 April, 2008 at 7:56 am |
officially April fools jokes should be done and dusted by noon April 1.
Google came up with my favorite this year http://www.google.com.au/gday
stukish // Sunday, 11 January, 2009 at 4:38 am |
Hilarious! Very interesting article. I found it while researching this issue for my company at http://www.ProgressiveOffice.com. Good blogging to you. Keep up the good work.